Consumer Preferences for Ride-Hailing: The Barriers to an Autonomous, Shared, and Electric Future

Research has shown that when combined in a mobility-on-demand (MOD) framework, automation, carpooling, and electrification have the potential for theoretically large emission reductions. However, there is insufficient research regarding the consumer preferences for and behavioral responses to this vision of transportation in the future. In this paper, we use choice experiment data collected from an online ride-hailing survey to quantify the consumer preferences for these technologies.